Rubbing with NOMU RUBS is a quick and easy way to add incredible flavour to your dishes. It couldn’t be easier or tastier!

! Essentially a rub is a beautiful combination of herbs & spices that adds loads of flavour to your recipes. The salt and sugar content in rubs is
there to draw out some moisture from the meat, so that the flavours from the rub melt and penetrate the flesh of the meat. When heat is applied the rub acts as a seal
and all the infused flavours remain absorbed in the meat. NoMU prefers to keep sodium and sugar levels low, so you might need to add more to suit your taste. Be cautious
however as too much salt can draw out too much moisture and too much sugar will burn.
Rubbing with NoMU rubs is incredibly easy and a great way to produce delicious meals which bring a great sense of reward! With rubs you can be creative not only in
flavour but also in method as you can roast, fry, bake or barbeque!
NoMU has over 20 different rubs with 20 different flavour profiles to choose from, we thought this month we would give you some of our favourite ways to rub!

Drizzle, sprinkle & rub

For a quick and easy flavour fix, simply drizzle your choice of meat, poultry, seafood or vegetables with olive or vegetable oil, sprinkle generously with your favourite NOMU RUB, then get your hands dirty and rub the flavour in. Cook immediately or leave to marinate before roasting, grilling, frying, simmering or sizzling over hot coals.

For fattier cut of meat, like pork belly, steak and duck, you can skip the oil and just do a dry rub.

NOMU RUBS are also extremely versatile – try the Roast Rub on potato wedges or the Peri-Peri Rub on chicken pieces or the Garam Masala Rub on caramelised sweet potatoes or the Beef Rub on seared tuna or the Spanish Rub on prawns or the Poultry Rub on salmon… we could go on forever!

Wet marinades

For a quick and easy marinade, stir a tablespoon or two of your favourite NOMU RUB into Olive Oil and apply the mixture to your choice of meat or veg. Allow to marinade for at least an hour before cooking as desired.

For added flavour, try adding some of the following:
Zest and juice of a lemon or orange, garlic, chilli, Dijon mustard, extra salt, fresh herbs, apricot jam, honey, maple syrup, soy sauce.

For an oriental glaze, combine NOMU Oriental Rub with soy sauce and oyster sauce, or make sticky chicken pieces by basting them with a mixture of Peri-Peri Rub, apricot jam and Olive Oil.

Yoghurt marinades

Yoghurt or buttermilk work very well to break down proteins and tenderise tougher cuts of meat. Add the NOMU RUB of your choice to Greek yoghurt or buttermilk and marinade your meat for a minimum of 3 hours.

Firm favourites are Tandoori Rub and Indian Rub, but Lamb Rub for traditional Greek-style lamb is always a winner.

Flavoured butter

Butter adds a rich succulence and flavour to fish and shellfish and compliments their delicate flavour better than olive oil.

Use softened butter and place it in a bowl with your favourite NOMU RUB and mix well. Spread the mixture onto fish before frying, grilling or cooking over hot coals.

Also delicious rubbed under the skin of a whole chicken or chicken breasts before oven roasting!

Tips & Tricks

1. If you do not want to get your hands dirty, place your meat in a zip-lock bag, add some olive oil and your chosen rub, squeeze most of the air out, seal well, then massage all the flavour in.
2. Although most of our NOMU RUBS contain a small amount of salt, always check to see if your dish requires more seasoning.
3. For an easy dipping sauce for prawns and fish, simply melt some butter, add a squeeze of lemon juice, a crushed garlic clove and a teaspoon of NOMU Seafood Rub.
4. Also try making NOMU RUB flavoured butters to melt over hot food straight off the grill for an on-the-spot flavourful sauce. Simply stir your favourite NOMU RUB into softened butter. Shape into a log using cling film and place in the fridge to set, ready to slice when needed. Flavoured butters can also be stored in the freezer for up to 3 months.
5. You can also freeze meat after applying a rub – simply defrost and cook!

Recipe Inspiration

Get started on your NOMU RUB journey with some of these delicious recipes:

1. Chicken and Pearl Barley Pilaf

2. Sticky BBQ Chicken Wings with MAYU Ranch Sauce

3. Kale & Asparagus Salad

4. Rustic Potato Chips

5. Picanha Steak On Toasted Ciabatta With Mustard Cream

6. Cider-Glazed Slow Roasted Pork Belly with Asian Noodle Salad

Shop our full NOMU RUBS range to unlock a new era of flavour in your food!